I didn’t plan on owning a business. I planned on being a good nurse.
I started as an EMT, found out I was good at taking care of people, and spent about eight years as a registered nurse, much of it in emergency and trauma, before I went back to school to become a nurse practitioner. I’m board certified, and that clinical training still sits under every business decision I make.
The business started small. In 2017 I was working twelve-hour hospital shifts with two young daughters at home, and I wanted an extra $500 a month. That was the whole plan. I started Touch of Glamour on my nights and days off, and I learned the business side the expensive way: prices I guessed at, systems I built only after I needed them, and plenty of decisions made on emotion instead of numbers.
In 2021 I left the hospital to run my business full time. In December 2023 I opened IV Lounge CT in South Windsor, Connecticut, this time on purpose. In its first year, the South Windsor Chamber of Commerce named it Small Business of the Year. In 2025 I got tired of watching my income reset to zero on the first of every month, so I rebuilt the practice around memberships. Over almost a decade, I’ve cared for more than 2,000 clients.
Here’s what all of that taught me. Your clinical skill gets a patient in the door once. Your business is what brings her back. Nobody teaches nurse practitioners the second part, so most of us learn it alone, late at night, with our own money.
That’s why I consult. I work with nurse practitioners building their first practice and with owners who already have one and quietly wonder if they’re doing it wrong. We look at your real numbers, your pricing, your compliance and your systems, and we decide what to fix first. I won’t promise you overnight results. I’m a practice owner who is still in it, and I’ll tell you what I’d do in your seat.
I also speak. In 2026 I spoke at the National Nurses in Business Association conference in Scottsdale and in the clinical faculty track at Aesthetic Next, and every year I host my own wellness event here in Connecticut. In 2023 I was named one of Connecticut’s Most Influential Women.
If you’re tired and worried you’re getting it wrong, start with a conversation. I’ve been exactly where you are.
Mary Elizabeth, APRN