Who it is for
Nurses, NPs, PAs and physicians who are opening an aesthetic or wellness practice, or who already have one and want to clean it up. Work through it front to back over 6 to 13 weeks, or use it as a clean-up checklist for the practice you already run.
What you will work through
Your non-negotiables: what you will always do, never do, and would rather lose money than do.
Your scope, your state rules and who can own the practice, with a list of what to look up or ask an attorney.
A real Good Faith Exam template and your own automatic "no" list.
A basic compliance checklist: policies, written protocols, documentation, medication storage and consents.
Starting small on purpose: your first three services and which expenses to delay.
Pricing from your real costs, time and risk, not from what the practice down the street charges.
Which systems to build first, and a limit on how many new policies you add each month.
Hiring with a written 90-day plan and a week-by-week onboarding flow.
Marketing rules: words you will never use, an approval rule, and a simple evidence library.
Imposter syndrome, mentorship and the role you want in five years.
What is inside (43 pages)
Claim Your Lane and Your Standard
Build a Safe and Legal Foundation
Design Your Business in Real Life (Not Instagram)
Systems, Staff, and Not Breaking Yourself
Marketing Without Getting in Trouble
Mindset, Mentorship and Long-Term Vision
Bonus: the ten mistakes I made in my own practice, what happened, and what I would do differently. Every chapter ends with worksheet prompts you fill in as you go.
Format and delivery
A 43-page PDF. Your download link appears on the order confirmation page and in your confirmation email, and stays active for 24 hours after your first download, so save the file to your computer. The PDF is not fillable, so print the worksheet pages or answer in a notebook.
Questions
Is this legal advice? No. It tells you what to look up and what to ask an attorney. Laws and scope rules vary by state and change over time.
Does it carry CE credit? No.
I already have a practice. Is it too basic? Use it as a clean-up checklist. Chapter 2 and the ten mistakes were written with established owners in mind.
Can I share it with my team? It is licensed for your personal use. If you want copies for your staff, send me a note through the contact page.
Can I get a refund? Because it is an instant download, all sales are final.